The second spot I will analyze is the spot "Superflat First Love":
In this spot, the young girl, Aya, has grown up. The spot starts with a direct visual link to the first spot: it begins with smiling cherry blossoms and the colorful Louis Vuitton Logo. She returns to the Louis Vuitton store, where she sees a little Louis Vuitton Panda. She recognizes it immediately, smiles and picks it up. The panda is a lot smaller than the lost on and doesn't seem to know Aya - in fact, it is the child of the Panda that swallowed Aya years ago.
It's almost unbelievable (in fact, the whole story is) but the tiny Panda swallows all of Aya, who is very surprised - you can tell by her face when her journey begins. This time, she travels directly to the Onion Head and the flower hatmen. The difference is that this time there is not only one Onion Head, but a lot more. They all blow flower hatmen at her at the same time, Aya is obviously scared to pass through but she succeeds and the big Louis Vuitton Panda and his child, the little Panda, take her by the hand. Together with the Onion Heads they meet the legendary Onion King. The huge Onion King opens his mouth and lets a big light ray go through the whole setting. Aya travelled through space and time to young Gaston Louis Vuitton, the inventor of Louis Vuitton. He is working at a trunk in his workshop and looks at the finishes product with satisfaction. Suddenly, the trunk starts to move and the Pandas and Aya jump out the trunk. Gaston helps Aya get up and she smiles at him. Gaston blushes. The little Panda interrupts the romantic moment, jumps around and lands in Gaston's arms. Aya takes out her cell phone and takes a picture. The big Panda is trying to figure out how to open the trunk. Gaston helps him and unlocks it with his key. He opens it and a warm light fullfills the room. The two Pandas and Aya step into the trunk, wave goodbye and disappear again. Gaston's boss appears and is irritated seeing him trying to step into the trunk - Gaston wanted to follow Aya through the trunk...
Aya wakes up in front of the Louis Vuitton store. In the shopwindow she sees the trunk. She looks at her cell phone - again, it was no dream. The picture of Gaston is still in there. Then she suddenly notices this guy standing next to her. She looks at him, he looks at her. A wind goes through their hair. Then Aya smiles. It's him. She runs to him....
The spot ends with the two Pandas sitting on the roof of the Louis Vuitton store eating bambus. The Louis Vuitton Logo appears again, the Panda comes, kicks it. It transforms into Bambus. Then the Logo appears again and the spot is over.
For this spot, there is also a trailer:
This time, the trailer shows a lot more of the actual spot. You can already see the main characters and that the story does not only take place in the fantastic Louis Vuitton dimension.
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