France is a country located in Europe with a surface of 551700 km² and 65.436.552 habitants (2011), which makes it the second most populated nation in Europe (and worldwide 20th). The capital of France is Paris. The area around Paris, "Ile de Paris" is the most important agglomeration in France.
About 90% of the people living in France are french. The other 10% percent are composed of algerian, portuguese, moroccan, spanish, italian and other, also asian, people.
The growth rate is at 0,6%. France is also experiencing the demographic shift, just like other western countries. Because of their relatively very good daycare and school system (full-time school), the birth rate is at 2,0 - higher than in other european countries (only Ireland and Iceland have a higher birth rate). The expectation of life is increasing: 78 years for men and 84 years for women (2008). 64,7% of the habitants are between 15 and 64 years old.
The growth rate is at 0,6%. France is also experiencing the demographic shift, just like other western countries. Because of their relatively very good daycare and school system (full-time school), the birth rate is at 2,0 - higher than in other european countries (only Ireland and Iceland have a higher birth rate). The expectation of life is increasing: 78 years for men and 84 years for women (2008). 64,7% of the habitants are between 15 and 64 years old.
Their GDP is at 2.776.324$ - place 5 worldwide. The per capita lies at about 35.000 $. In France, the state plays a very important role. There is no other democratic state, in which the president has such power and authority. Therefore the economic situation is also strongly influenced by the president of France: there is a minimum wage of 8,86€ - the so-called "SMIC". You could summarize the situation as France being an industrial economy with mostly medium family income.
Judging the degree of urbanization in France is hard, because of the fact that France is a centralised country: the agglomeration around Paris - Ile de Paris - is stronlgy urbanized - the population density is at 115,6 people per km² there. For the rest of France, this number is lower - only 97 people per km². There are areas in France, that are completely abandoned, like ghost towns. Industrialization hasn't gotten there yet. In general you can say that - except for Paris - the center of the country is rather empty and that the coasts are rather inhabited. In general you can say, that France is a highly urbanized country - always in mind, that it does not apply to all areas in France.
As France occupies a very large territory, there are different climates in France. The south, e.g. Toulouse, is a very hot area, influenced by tourism and rich people who move there once they retired - a phenomenon linked to what you call heliotropism. In contrast, the north, for example Lille, is rather cool and rainy and a city of trade, as the most important harbor connecting France to London is located there. In the center, e.g. Paris and Orléans, the climate is continental - hot summers and cold winters. Agricultures profit from these climates. There are huge farms in the north that represent the largest agricultures in Europe. In the south, farms are much smaller and less industrialized. Another thing about the climate is the way it influences french live. When french people want to go on a vacation, they don't necessarily want to go to other countries. Parisians just love to spend their vacation in Marseille or Cannes, cities in the south of France. Overall the climate really does influence the life and way things are working in France.
When it comes to advertising in France, it is essential to understand the importance of their language. The least you have to know are the laws that regulate the use of language marketers. In 1994, the Loi relative à l’emploi de la langue française" (english: Law concerning the use of the french language) was passed. The law contains different rules, such as the obligatory use of french words in public and private (!) areas. Anglicisms were supposed to be replaced by new words, that were invented by the state. In France, for example, "the mouse" that you use to interact with your computer is called "la souris" - which means "mouse", only in french. Marketers have to use french slogans, because english slogans are prohibited - and the use of such slogans is prosecuted. Today, the law is not as strict as before - but marketers still always have to use the french translation of their slogans if they want to use english slogans.
On the other hand, there is a very low risk of such nationalism when it comes to political obstacles and legal barriers - the risk of trade sanctions is very low, just like the risk of a civil or international war. The legal and political situation is highly regulated by the state itself and standards by the European Union.
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