So after I explained what this whole blog is all about, it's time to explain what I am actually analyzing. This study takes different advertisements and identifies the cultural specifics that determine these differences. I will show how local conditions of a given market influence marketing decisions.
I chose to analyze advertisements by Louis Vuitton in Japan and France from 2003 - 2009. Louis Vuitton is a luxury brand that sells its products worldwide.
This blog features the following sections:
- Presentation of the study design
- Information on the brand 'Louis Vuitton'
- Background knowledge to understand basic marketing concerns
- Description and Analysis of Japan and France as 'markets' including cultural specifics
- Description and Analysis of selected advertisements
- Conclusion
0 Comments:
Kommentar veröffentlichen