In France, the first Louis Vuitton TV spot was published in 2008. This TV spot was part of a global brand image / reputation campaign. Before, Louis Vuitton promoted its products in France with magazine ads. In order to compare the japanese to the french ads, I will analyze french print ads for the "multicolor monogram" product line to japanese TV ads. After all, it is also an interesting fact, that in France, Louis Vuitton used print ads, whereas in Japan, it also used TV spots. Alltogether, I will be analyzing the following ads:
Japan
- 2003: Spot + Trailer for TV Spot
- 2009: Spot + Trailer for TV Spot
France
- 2003: Magazine ads with Jennifer Lopez
- 2009: Magazine ads with Madonna
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