RELIGION, MORAL & ETHICAL STANDARDS

Religion, moral and ethical standards define what we consider as good and bad. But there also other implications for international marketers: depending on how strong is the tie between religion and state, there might even be some products that are forbidden: Ads for alcohol in muslim states? A no-go. Every market includes different religion, moral and ethic systems and they shouldn't be ignored. Doing so could cause a complete marketing fail. It is almost obvious that religion, moral and ethical standards  cannot be ignored and therefore this brief description is enough for now :)