For France, I chose to analyze print ads, as there were no TV ads in 2003. The first picture I want to analyze is this one of Jennifer Lopez:
The ad shows Jennifer Lopez between two men in a non-defined context. Jennifer Lopez is wearing a very simple, white costume and high heels. The only skin she shows is the skin on her face and her thighs. The two men beside her are wearing black turtleneck jerseys and tight black jeans. Jennifer Lopez and the men are carrying Louis Vuitton bags with the multicolor monogram, that was introduced this season. Jennifer Lopez is throwing her hand in the face of one man, who bends his back and grabs her knee. The other man has his hand somewhere on Jennifer's back. He is looking at her. Jennifer is looking somewhere else, as if she had seen something that she wants.
The next ad shows a similar situation:
Jennifer is kneeling on a man's back. The man has no shirt on and doesn't look into the camera whereas Jennifer Lopez is throwing a very intense look into camera. She is wearing a black dress that barely covers her behind. You can see her thighs and lower leg. Her ankles are covered by the pink high heels she is wearing.
The last ad from 2003 that I want to analyze is the following:
In this ad, Jennifer Lopez is shown without any men. She is wearing a leather suit and looking into the camera with a more aggressive look. In her hand she holds a Louis Vuitton bag.
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