Summing-up, I think that Louis Vuitton found the right balance between standardization and specialization of its products / marketing strategy. Louis Vuitton always emphasizes the keynote "journey" in all its ads. There is always a certain situation that shows a moment of a journey. Louis Vuitton tells stories. The actual product stays in the background and presents itself as companion for all situations. This is the case in...
Samstag, 4. August 2012
MARKETING & ADVERTISING ENVIRONMENT
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3:00 PM
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As mentioned before, it is important to consider the marketing and advertising environment of a market. I will explain briefly which factors are important for operating in a (foreign) market.
(As I also mentioned before, all the smart things come from one of the two books - which is also the case here: Chapter3 of Dynamics of International Advertising)...
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2:54 PM
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In France, the first Louis Vuitton TV spot was published in 2008. This TV spot was part of a global brand image / reputation campaign. Before, Louis Vuitton promoted its products in France with magazine ads. In order to compare the japanese to the french ads, I will analyze french print ads for the "multicolor monogram" product line to japanese TV ads. After all, it is also an interesting fact, that in France, Louis Vuitton...
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